The Hitchhiker's Guide: From Business Rules to Enterprise Decisioning
ABOUT THIS SESSION:
Ronald G. Ross continues his acclaimed Hitchhiker’s Series on Business Rules, a highlight of the Forum. Overwhelmed by complexity? Stymied by regulatory burden? Unable to massively accelerate processes? Seemingly the most mundane thing in operational business — everyday operational decisions — are actually key to your success. This year’s presentation discusses enterprise decision management (EDM), and explains why your business needs to be decision-centric, rather than system-centric or even exclusively process-centric. Key questions: Is it consistent? Is is compliant? Is it optimal? What you will learn:
- Dealing with data overload.
- Roundtrip decisioning.
- Becoming ‘smart’ on the decision side.
- Becoming ‘smart’ on the process side.
- Turning rapid-fire change into structural competitive advantage.
ABOUT THE SPEAKER(s):
Ronald G. Ross is Co-Founder and Principal of Business Rule Solutions, LLC (*www.BRSolutions.com*). BRS provides workshops, consulting services, publications, and methodology supporting business analysis, business rules, business vocabulary, and rule management. His popular public seminars on business rules and business analysis, the first on business rules (starting in 1996) and the longest-running in the industry, are given through AttainingEdge (www.AttainingEdge.com).
At BRS, Mr. Ross co-develops *Proteus®*, its landmark business analysis and business rules methodology, which features numerous innovative techniques including the popular *RuleSpeak®* (available free through www.BRCommunity.com). These are the latest offerings in a 30-year career that has consistently featured creative, business-driven solutions
Mr. Ross also serves as Executive Editor of *www.BRCommunity.com* and its flagship on-line publication, *Business Rules Journal*. He is a regular columnist for the Journal’s Commentary section which also features John Zachman, Chris Date, Terry Halpin, and Roger Burlton. BRCommunity.com, hosted and sponsored by BRS, is a vertical community for professionals working with business rules and related areas. Mr. Ross was formerly Editor of the Data Base Newsletter from 1977 to 1998.
Mr. Ross is recognized internationally as the “father of business rules.” He has served as Co-Chair of the annual Business Rules Forum Conference since 1997. He was a charter member of the Business Rules Group (BRG) in the 1980s, and an editor of the two landmark BRG papers, “The Business Motivation Model: ‘Business Governance in a Volatile World’” (2000, revised 2005) and the Business Rules Manifesto (2003). He is also active in OMG standards development for business rules and business models, having core involvement in SBVR (_Semantics of Business Vocabulary and Business Rules_).
Mr. Ross is the author of eight professional books. His newest are: Business Rule Concepts (2005), a second edition of his popular, easy-to-read 1998 handbook, and Principles of the Business Rule Approach, Addison-Wesley (2003), featuring the business rationale and opportunity for business rules. An earlier work, The Business Rule Book (1994, 1997), was the seminal work in the field.
Mr. Ross received his M.S. in information science from Illinois Institute of Technology, and his B.A. from Rice University.
