Wednesday | 10:05 AM - 11:05 AM

SESSION TITLE

Combining the Power of Analytics and Business Rules to Drive Enterprise Decisioning Solutions

SPEAKER(s):

David Proctor Senior Product Manager Experian

MAIN FOCUS OF PRESENTATION: Business & IT

FAMILIARITY WITH SUBJECT: Novice & Familiar

HOT TOPICS:

ABOUT THIS SESSION:

This session will discuss how analytics can be combined with business rules to increase the level of rigor and effectiveness of your decisioning process to manage the multiple dimensions and available data within your environment. We will provide case studies for how organizations can improve decision accuracy, efficiency and cost load by:

• Constructing an integrated framework of business rules, analytics and optimization techniques.
• Creating a controlled, cost-effective method for translating complex data sets into powerful decision variables leveraged by the business rules engine.
• Striking a balance between the roles of business and IT users when managing a complex rule base.



ABOUT THE SPEAKER(s):

David Proctor is a senior product manager for Experian’s Decision Analytics business. In this role, he has direct responsibility for the business unit’s decision support software, including its leading business rule and optimization applications. Prior to joining Experian in 2005, David spent seven years in product management positions within the telecommunications industry. He was in charge of multiple product lines and was responsible for pricing strategy, business rule definition and business rule governance for all new acquisition and cross-sell, up-sell programs. Throughout his career, David has contributed to the development of a number of new business rule and product catalog platforms. David holds a Bachelor of Business Administration in management information systems from Texas Tech University.