ABOUT THIS SESSION:
Neil Raden and James Taylor, co-chairs of the EDM summit and authors of “Smart (Enough) Systems” introduce a new competitive concept – Competing on Decisions. Thanks are due to Tom Davenport for raising the awareness of the need for analytics in his book, “Competing on Analytics.” Seeking out the increasingly small margins required by competitive business pressures has brought analytics into vogue, typically requiring vast amounts of digestible data .Getting their arms around this deluge of new and existing information, organizations realize that they can gain analytic insights customers, products, channels, partners and much more. But some companies are already finding that analytics is only a part of the process – the intelligent application of the findings of these new insights can only pay off if the decisions that are made are correct. By becoming decision-centric, by using business rules to control those decisions and by leveraging their data to make the best decisions companies are increasingly competing on decisions. What you will learn:
- What is a decision in a business context?
- Why decisions matter
- Why decisions are different
- How business rules control decisions
ABOUT THE SPEAKER(s):
Prior to co-founding Smart (enough) Systems, Neil Raden was the founder of Hired Brains, a research and advisory firm in Santa Barbara, CA, offering research and analysis services to technology providers as well as providing consulting and implementation services in Business Intelligence and Analytics to many of the Global 2000 companies. Mr. Raden began his career as a casualty actuary with AIG in New York before moving into software engineering, consulting and industry analysis, with experience in the application of analytics to business processes from fields as diverse as health care to nuclear waste management to cosmetics marketing and many others in between. He is a practicing consultant, industry analyst, speaker and author. His articles appear in industry magazines and he is the author of dozens of sponsored white papers for vendors and other organizations.
Prior to co-founding Smart (enough) Systems, James Taylor was a Vice President at Fair Isaac Corporation where he developed and refined the concept of enterprise decision management or EDM. Widely credited with the invention of the term and the best known proponent of the approach, Mr Taylor helped create the emerging EDM market and is a passionate advocate of decision management. Mr. Taylor has 20 years experience in all aspects of the design, development, marketing and use of advanced technology including CASE tools, project planning and methodology tools as well as platform development in PeopleSoft’s R&D team and consulting with Ernst and Young. He has consistently worked to develop approaches, tools and platforms that others can use to build more effective information systems. He is an experienced speaker and author, with his columns and articles appearing regularly in industry magazines.
