Wednesday | 10:05 AM - 11:05 AM

SESSION TITLE

Using Information to Improve Decisions in a Retail Space

SPEAKER(s):

Bruce Mason Program Manager Circuit City Stores

Natalie Wilson Systems Consultant Circuit City Stores

MAIN FOCUS OF PRESENTATION: Business & Technology

FAMILIARITY WITH SUBJECT: None

ABOUT THIS SESSION:

The profitability of each retail space is determined by many factors, some measurable and controllable, which define the overall profitability model. By mapping out the relationships between these factors and understanding how the decisions retail associates make affect overall profitability, then organizing BI reports and metrics to provide insight into business acumen and capturing feedback from top performers, events and decisions can be identified to improve profitability of retail space. What you will learn:

• Migrating to an automated event-based decision process
• Pitfalls to avoid in mapping out a business process
• Translating analytic results and intellectual capital to event-based rules



ABOUT THE SPEAKER(s):

Bruce Mason has been a Program Manager for EDW Development at Circuit City Stores, Richmond, since 2005. Previous related positions include Program Manager of Retail Reporting at Circuit City Stores and Program Manager for the EDW at First North American National Bank. He has a Masters of Engineering from the University of Virginia.

Natalie Wilson has been a Business System Consultant for EDW Development at Circuit City Stores, Richmond, since 2005. Previous related positions include Developer of Retail Reporting at Circuit City Stores for 5 years and various Accounting positions within Circuit City for over 15 years.