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2009 Conference Schedule
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Welcome to the 13th International Business Rules Forum™. Our comprehensive Conference
schedule features five information packed days filled with insightful keynote presentations, tutorials, seminars, our
ever popular RulesExpo plus the return of last year's
immensely popular FunLabs!.
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Our complete schedule is shown below, or if you're interested in activities scheduled on a particular day, please
select from our Daily Calendar.
2009 Daily Calendar
Pre-Conference Tutorials Schedule
Pre-Conference Tutorials Schedule (Day 2)
Business Alignment Symposium
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MONDAY, NOVEMBER 2, 2009
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8:00 am
to
7:00 pm
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Registration Open
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8:00 am
to
9:00 am
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Continental Breakfast
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9:00 am
to
9:30 am
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Introduction by Symposium Leader
Roger Burlton,
BPTrends Associates / Process Renewal Group, Founder
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9:30 am
to
10:15 am
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Becoming Strategy-Driven: Smarter Decisions, Smarter Processes and Smarter Architectures
Ronald G. Ross,
Co-Founder & Principal, Business Rule Solutions, LLC
Executive Editor, Business Rules Journal
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10:15 am
to
10:30 am
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Break
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10:30 am
to
11:15 am
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Business Process Architecture and Performance Management: Linking Strategy to Capability
Paul Harmon,
BPTrends, Executive Editor
Roger Burlton,
BPTrends Associates / Process Renewal Group, Founder
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11:15 am
to
12:00 pm
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Performance Management and Agility
James Taylor,
Decision Management Solutions, CEO
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12:00 am
to
1:15 pm
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Luncheon featuring roundtable discussions with speakers and your peers
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1:15 pm
to
2:00 pm
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Enterprise Alignment through Enterprise Architecture and Governance
George S. Paras,
EAdirections / Architecture & Governance Magazine, Managing Director (EAdirections) & Editor-in-Chief (Architecture & Governance Magazine)
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2:00 pm
to
2:45 pm
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Process, Data and Enterprise Architecture Governance
Brent Sabean,
Performance Innovations, President
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2:45 pm
to
3:00 pm
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Break
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3:00 pm
to
3:45 pm
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Aligned Project Portfolio Management
Michael McDermott,
Inside Business Architecture, Enterprise Consultant
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3:45 pm
to
4:45 pm
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Panel
Panel: Pulling It All Together: Symposium Faculty Panel Discussion
Moderator: Roger Burlton,
BPTrends Associates / Process Renewal Group, Founder
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Conference Schedule (Day 1)
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TUESDAY, NOVEMBER 3, 2009
7:30 am
to
7:30 pm |
Registration Open |
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7:30 am
to
8:45 am |
Continental Breakfast in Exhibit Hall |
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8:45 am
to
9:00 am |
General Session
Conference Welcome / Opening Remarks
Gladys S.W. Lam, , Co-Founder & Principal, Business Rule Solutions, LLC
Publisher, BRCommunity.com |
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9:00 am
to
10:00 am |
Keynote
The Decision Dilemma: Making Better Decisions in the Face of Uncertainty
Jim Sinur, Gartner, Vice President |
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10:00 am
to
10:25 am |
Break in Exhibit Hall
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Track 1
Case Studies
Chaired by
Ronald G. Ross
Co-Founder & Principal
Business Rule Solutions, LLC
Executive Editor
Business Rules Journal
Conference Chair
Business Rules Forum
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Track 2
Chaired by
James Taylor
CEO
Decision Management Solutions
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Track 3
How To
Chaired by
Gladys S.W. Lam
Co-Founder & Principal
Business Rule Solutions, LLC
Conference Executive Director
Business Rules Forum
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Track 4
BPM
Chaired by
Roger Burlton
Founder
BPTrends Associates
Process Renewal Group
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Track 5
Chief Architect
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10:25 am
to
11:25 am |
Construction of a Vision using the Business Rules Approach - We Did It!
Mark Myers, Northern California Power Agency (NCPA), Enterprise Analyst Miranda Shumaker, Northern California Power Agency (NCPA), Business Analyst |
LIVE WEBINAR: Aligning Decision-Making Improvement Initiatives with Business Goals and Objectives
Roger Ahern, Experian, Senior Director, Solutions Management |
Dynamic Business Vocabulary - What's Up with That?
Kevin Chase, ING, Senior Vice President, Group Implementation Services |
BPM, Collaboration and Social Networking
Sandy Kemsley, Kemsley Design, BPM Analyst and System Architect |
Business Agility Using Rules - Merchant Acquiring Risk and Fraud Solutions
Mark Eastwood, FICO, VP, Solution Management
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11:25 am
to
11:30 am |
Room Change |
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11:30 am
to
12:30 pm |
Using Business Rules to Transform Customer Experience at Starwood Vacation Ownership
Ian Cole, Starwood Vacation Ownership, Vice President of Strategic Technology
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From Raw Data to Proactive Decisions: Using Business Rules for Condition Based Maintenance
David Wilson, John Deere Construction & Forestry Division, Program Manager, Machine Health
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Capture Your Complex Rules by Asking Pragmatic Questions
Gladys S.W. Lam, , Co-Founder & Principal, Business Rule Solutions, LLC
Publisher, BRCommunity.com |
Using Models to Document, Validate, Gain Agreement and Automate Business Rules
Dan Hlavac, State Farm Insurance, Business Analyst/Architect |
Externalized Business Rules Enhance the Agility of Business Process Applications
Dr. M. A. Ketabchi, Savvion, Inc., President, CEO & Founder |
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12:30 pm
to
2:05 pm |
RulesExpo Exhibit Hall Open |
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12:30 pm
to
2:05 pm |
Attendee Networking Lunch |
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2:05 pm
to
3:05 pm |
Top 10 Challenges in Adopting BRM
Marilee Lanhardt, State Farm, Business Analyst |
Addressing the Challenges of Developing a Universal Decision Management Platform in an Emerging Company
Stephanie Alsbrooks, ThinkCash Financial, Director Kartheek Veeravalli, ThinkCash Financial, Business Rules Analyst |
Business Rules and Tables
Jan Vanthienen, K.U. Leuven, Professor in Business Information Systems |
Process Notations: A Picture is Worth a Thousand Words: But What Picture and What Language
Kathy Long, Innovative Process Consulting, Inc., President |
Enabling Effective Business/IT Collaboration
Rik Gerrits, RuleArts, Chief Architect, CTO Colleen McClintock, IBM, Product Manager Linda Nieporent, IBM, WebSphere ILOG BRMS Product Manager |
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Fun Labs
2:05 PM - 4:05 PM |
3:05 pm
to
3:10 pm |
Room Change |
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3:10 pm
to
4:10 pm |
Improvements to the Operational Performance of a Data Collection Process with the Use of BI and BR
Johan Lammers, Statistics Netherlands, Project Manager |
Automating Commercial Underwriting Using Business Rules
Sundar Vallianayagam, Jarus Technologies, CEO |
Collecting, Connecting and Correcting the Dots
Roger Burlton, BPTrends Associates / Process Renewal Group, Founder |
An Evolutionary Perspective of BRMS
Pedram Abrari, Corticon Technologies, Inc., CTO, Founder |
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4:10 pm
to
4:30 pm |
Break in Exhibit Hall |
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4:30 pm
to
5:30 pm |
Vendor Panel (In Exhibit Hall): Is BRMS at a Cross Road? Vendors Speak Out
Moderator: Stephen D. Hendrick, IDC, Group Vice President, Application Development & Deployment Research |
Developing Natural Language Business Rule Statements - A Practical Method
Graham Witt, Ajilon, Lead Consultant |
Follow the Brain - From Fact Model to Semantic Web
Alan Demmin, Demmin Software Consulting, IT Consultant
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Vendor Panel (In Exhibit Hall): Is BRMS at a Cross Road? Vendors Speak Out
Moderator: Stephen D. Hendrick, IDC, Group Vice President, Application Development & Deployment Research
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5:30 pm
to
7:45 pm |
RulesExpo : Private Reception for Conference Attendees |
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Fun Labs
5:30 PM - 7:30 PM |
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Conference Schedule (Day 2)
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WEDNESDAY, NOVEMBER 4, 2009
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8:00 am
to
6:00 pm
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Registration Open
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8:00 am
to
9:00 am
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Continental Breakfast
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8:00 am
to
9:00 am
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9:00 am
to
10:00 am
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Keynote Presentation
Keynote: BRMS at a Cross Roads: The Next Five Years
Stephen D. Hendrick,
IDC, Group Vice President, Application Development & Deployment Research
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10:00 am
to
10:25 am
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Break in Exhibit Hall
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Track 1
Case Studies
Chaired by
Ronald G. Ross
Co-Founder & Principal
Business Rule Solutions, LLC
Executive Editor
Business Rules Journal
Conference Chair
Business Rules Forum
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Track 2
Chaired by
James Taylor
CEO
Decision Management Solutions
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Track 3
How To
Chaired by
Gladys S.W. Lam
Co-Founder & Principal
Business Rule Solutions, LLC
Conference Executive Director
Business Rules Forum
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Track 4
BPM
Chaired by
Roger Burlton
Founder
BPTrends Associates
Process Renewal Group
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Track 5
Chief Architect
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10:25 am
to
11:25 am
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It's a Wilder World - Introducing a Rules Methodology Part 2
Kathy Gorman,
ICBC, Manager, Business Transformation Services
Kristen Seer,
Business Rule Solutions, LLC, Senior Consultant
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Maturing with Business Rules and Business Intelligence - The Combined Power
Sandeep Gupta,
Equifax, VP, R&D
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Rule Harvesting: How Externalization Produced A Manageable Crop
Bill Wright,
The Hartford, Business Rules Architect
Kelly Johnson,
The Hartford, Senior Business Analyst
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Business Rules and Business Processes: The Evolving Synthesis
Paul Harmon,
BPTrends, Executive Editor
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The Effects of Change on the Economy
Tom Debevoise,
Innovations Software Technology Corporation, Senior Vice President
Troy Foster,
Innovations Software Technology Corporation, Chief Technology Officer
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11:25 am
to
11:30 am
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Room Change
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11:30 am
to
12:30 pm
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The Science of Sport: How Football Scores with Decision Management
Carole-Ann Matignon,
FICO, VP of Product Management
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Decision Automation - Implementation Challenges and Productivity Improvements
Siva Subramanian,
ICICI Lombard General Insurance Company, Project Manager - Technology
Chaitanya Kumar Sharma,
DAASL INC, Founder & CEO
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Business Rules Governance and Management: A Case Study
Eric Charpentier,
Primatek Consulting, Inc., Consultant
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An Organizational Fitness Approach to Process Management
Michael McDermott,
Inside Business Architecture, Enterprise Consultant
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Using Hard and Soft Rules to Define and Solve Optimization Problems
Dr. Barry O'Sullivan,
Cork Constraint Computation Centre, Associate Director
Dr. Jacob Feldman,
OpenRules, Inc., CTO
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12:30 pm
to
2:00 pm
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Attendee Networking Lunch
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12:30 pm
to
2:00 pm
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RulesExpo Exhibit Hall Open
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2:00 pm
to
3:00 pm
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Business Rules in the Integration Tier: The System of Record
David Read,
Blue Slate Solutions, CTO
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Decisioning: Managing Counterparty Risk for Financial Markets
Zachary Springborn,
OneData, LLC, COO
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First Hundred Days of a BPM Effort
Jim Sinur,
Gartner, Vice President
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Fun Labs
2:00 PM - 4:00 PM
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3:00 pm
to
3:05 pm
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Room Change
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3:05 pm
to
4:05 pm
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Panel Discussion
Special Practitioner's Panel (in Exhibit Hall)
Moderator: Gladys S.W. Lam,
, Co-Founder & Principal, Business Rule Solutions, LLC
Publisher, BRCommunity.com
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Five Ways to Lower Costs with Predictive Analytics
Eric Siegel,
, President (Prediction Impact) & Conference Chair (Predictive Analytics World)
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Panel Discussion
Special Practitioner's Panel (in Exhibit Hall)
Moderator: Gladys S.W. Lam,
, Co-Founder & Principal, Business Rule Solutions, LLC
Publisher, BRCommunity.com
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Comprehensive Decision Management: Leveraging Business Process, Case Management, and Complex Event Processing
Stephen Zisk,
Pegasystems Inc., BPM Product Marketing Manager
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4:05 pm
to
4:30 pm
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Break in Exhibit Hall
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4:30 pm
to
5:30 pm
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A Methodology for Evaluating Business Rule Management Software (BRMS) in Large Organizations
David Goldstein,
RuleAgents, Inc., Lead Consultant
Ming Su,
US Patent and Trademark Office,
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Integrating Predictive Analytics and Business Rules Management to Enhance Insurance Marketing Strategies
Mo Masud,
Deloitte Consulting, Senior Manager
Laura Ward,
Deloitte Consulting, Senior Consultant
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Discovering How QUESTIONS Can Lead Us to Business Rules
Cindy Scullion,
Business Rule Solutions, LLC, Senior Consultant
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Enhancing Customer Experience with Enterprise Decision Management: A Case Study
Jo Ann Parris,
Convergys Corporation, Vice President, Relationship Management Technology
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Business Rules and Business Events - Where CEP Helps Decisions
Paul Vincent,
TIBCO, CTO, Business Rules and CEP
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Fun Labs
4:30 PM - 6:30 PM
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Conference Schedule (Day 3)
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THURSDAY, NOVEMBER 5, 2009
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8:00 am
to
4:00 pm
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Registration Open
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8:00 am
to
9:00 am
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Continental Breakfast
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8:00 am
to
9:00 am
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Facilitated Peer-to-Peer Workshops
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Facilitated Peer-to-Peer Workshop
A Facilitated Peer-to-Peer Workshop: Turning Process Models and Business Rules into Business System Requirements
Denise Owen
Business Rule Solutions, LLC, Associate Consultant
Kristen Seer,
Business Rule Solutions, LLC, Senior Consultant
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Facilitated Peer-to-Peer Workshop
A Facilitated Peer-to-Peer Workshop: BPM as a Service: Product, Challenges and Issues
Sandy Kemsley
Kemsley Design, BPM Analyst and System Architect
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Facilitated Peer-to-Peer Workshop
A Facilitated Peer-to-Peer Workshop: Semantic Processes, Services and Events
Paul Haley
Automata, Inc., Founder
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Facilitated Peer-to-Peer Workshop
Managing Business Rules and Requirements Artifacts
Rik Gerrits
RuleArts, Chief Architect, CTO
Colleen McClintock ,
IBM, Product Manager
Linda Nieporent,
IBM, WebSphere ILOG BRMS Product Manager
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9:00 am
to
10:00 am
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Keynote
Smarter Systems for Uncertain Times
James Taylor,
Decision Management Solutions, CEO
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10:00 am
to
10:05 am
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Room Change
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Track 1
Case Studies
Chaired by
Ronald G. Ross
Co-Founder & Principal
Business Rule Solutions, LLC
Executive Editor
Business Rules Journal
Conference Chair
Business Rules Forum
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Track 2
Chaired by
James Taylor
CEO
Decision Management Solutions
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Track 3
How To
Chaired by
Gladys S.W. Lam
Co-Founder & Principal
Business Rule Solutions, LLC
Conference Executive Director
Business Rules Forum
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Track 4
BPM
Chaired by
Roger Burlton
Founder
BPTrends Associates
Process Renewal Group
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Track 5
Special Interest
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10:05 am
to
11:05 am
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21st Century Government: Achieving Agile, Business-Controlled Automation at Service Alberta
Bill Craig,
Service Alberta, Technical Lead / Project Manager
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Verbish Models
Ronald G. Ross
, Co-Founder & Principal, Business Rule Solutions, LLC
Executive Editor, Business Rules Journal
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Business Event Driven Enterprises Rule!
Brian Dickinson,
Logical Conclusions, Inc., President
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The Business Rule - Business Analyst Connection
Kathleen Barret,
IIBA®, President and Chief Executive Officer
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11:05 am
to
11:20 am
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Break
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11:20 am
to
12:20 am
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SBVR Distilled (Part 1): Essence of Business Rules
Keri Anderson Healy,
BRCommunity.com, Editor
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Using a Decision Focused Approach to Document, Consolidate and Harmonize Business Rules
Lee Lambert,
New Wisdom Software, Managing Partner
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Boosting Rules with Optimisation
Dr. James Little,
University College Cork / ThinkSmart Technologies, Staff Scientist
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Building Next Generation Credit Risk Rating Platforms Using Rules & Models
David S. Kim,
Innovations Software Technology, Managing Director and CEO
Chaitanya Kumar Sharma,
DAASL INC, Founder & CEO
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Standards for Business Rules
John Hall,
Model Systems, Director
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12:20 am
to
1:40 pm
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Attendee Boxed Lunch & Panel Discussion — "Rules on the Web"
Co-Presented by the Business Rules Forum and RuleML
Moderator: John Hall,
Model Systems, Director
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1:40 pm
to
2:40 pm
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SBVR Distilled (Part 2): Essence of Business Vocabulary
Keri Anderson Healy,
BRCommunity.com, Editor
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Integrating Rules with Data to Drive Consistency
Alex Raul Pascua,
Toyota Canada Inc., BI Consultant
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The Exception that Confirms the Rule
Silvie Spreeuwenberg,
LibRT, Founder & Director
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How Business Rules and Processes Fit Together
Jan Vanthienen,
K.U. Leuven, Professor in Business Information Systems
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Healthcare Rules! A Prescription for Pain Relief: Using Business Rule Technology in Healthcare Systems
Rik Chomko,
InRule Technology, Chief Product Officer
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2:40 pm
to
2:45 pm
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Room Change
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2:45 pm
to
3:45 pm
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Panel Discussion
Emerging Trends in Decisioning, BPM and Rules Panel
Moderator: Kristen Seer,
Business Rule Solutions, LLC, Senior Consultant
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Post-Conference Tutorials Schedule
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