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Business Rules Forum | Achieving True Business Agility

2009 Conference Schedule


Welcome to the 13th International Business Rules Forum™. Our comprehensive Conference schedule features five information packed days filled with insightful keynote presentations, tutorials, seminars, our ever popular RulesExpo plus the return of last year's immensely popular FunLabs!.


Our complete schedule is shown below, or if you're interested in activities scheduled on a particular day, please select from our Daily Calendar.


2009 Daily Calendar


NOVEMBER

Sunday

1


Pre-Conference Tutorials
Schedule


Monday

2


Pre-Conference Tutorials

Business Alignment
Symposium
Schedule


Tuesday

3


Conference
Schedule


Wednesday

4


Conference
Schedule


Thursday

5


Conference
Schedule


Friday

6


Post-Conference
Tutorials
Schedule




Pre-Conference Tutorials Schedule


SUNDAY, NOVEMBER 1, 2009


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1:00 pm
to
6:00 pm

Registration Open

2:30 pm
to
5:30 pm

Business Rules from A - Z: What You Need to Know

Ronald G. Ross , Co-Founder & Principal, Business Rule Solutions, LLC
Executive Editor, Business Rules Journal

Maximizing the ROI of a Business Rules Investment with Decision Management

James Taylor, Decision Management Solutions, CEO

Smart Use of Rules in Process

Kathy Long, Innovative Process Consulting, Inc., President



Pre-Conference Tutorials Schedule (Day 2)


MONDAY, NOVEMBER 2, 2009


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8:00 am
to
7:00 pm

Registration Open

8:00 am
to
9:00 am

Continental Breakfast

9:00 am
to
12:00 pm

Capturing Business Rules - From Facilitated Sessions, From Great Big Book and From Application Code

Gladys S.W. Lam, , Co-Founder & Principal, Business Rule Solutions, LLC
Publisher, BRCommunity.com

Driving Decisions with Predictive Analytics: The Top Seven Business Applications

Eric Siegel , President (Prediction Impact) & Conference Chair (Predictive Analytics World)

12:00 pm
to
1:30 pm

Lunch

1:30 pm
to
4:30 pm

Using Business Analysis to Achieve Organizational Goals

Kevin Brennan, IIBA, Vice President, Business Analysis - Body of Knowledge

Event Processing 2010: Past, Present and Future

David Luckham, Stanford University, Emeritus Professor

A Framework for Selecting Business Rules Platforms

John R. Rymer, Forrester Research, Inc., Vice President and Principal Analyst

4:45 pm
to
6:45 pm

Fun Labs

4:45 PM - 6:45 PM

Fun Labs



Business Alignment Symposium


MONDAY, NOVEMBER 2, 2009


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8:00 am
to
7:00 pm

Registration Open

8:00 am
to
9:00 am

Continental Breakfast

9:00 am
to
9:30 am

Introduction by Symposium Leader

Roger Burlton, BPTrends Associates / Process Renewal Group, Founder

9:30 am
to
10:15 am

Becoming Strategy-Driven: Smarter Decisions, Smarter Processes and Smarter Architectures

Ronald G. Ross, Co-Founder & Principal, Business Rule Solutions, LLC
Executive Editor, Business Rules Journal

10:15 am
to
10:30 am

Break

10:30 am
to
11:15 am

Business Process Architecture and Performance Management: Linking Strategy to Capability

Paul Harmon, BPTrends, Executive Editor Roger Burlton, BPTrends Associates / Process Renewal Group, Founder

11:15 am
to
12:00 pm

Performance Management and Agility

James Taylor, Decision Management Solutions, CEO

12:00 am
to
1:15 pm

Luncheon featuring roundtable discussions with speakers and your peers

1:15 pm
to
2:00 pm

Enterprise Alignment through Enterprise Architecture and Governance

George S. Paras, EAdirections / Architecture & Governance Magazine, Managing Director (EAdirections) & Editor-in-Chief (Architecture & Governance Magazine)

2:00 pm
to
2:45 pm

Process, Data and Enterprise Architecture Governance

Brent Sabean, Performance Innovations, President

2:45 pm
to
3:00 pm

Break

3:00 pm
to
3:45 pm

Aligned Project Portfolio Management

Michael McDermott, Inside Business Architecture, Enterprise Consultant

3:45 pm
to
4:45 pm

Panel

Panel: Pulling It All Together: Symposium Faculty Panel Discussion

Moderator: Roger Burlton, BPTrends Associates / Process Renewal Group, Founder



Conference Schedule (Day 1)


TUESDAY, NOVEMBER 3, 2009


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7:30 am
to
7:30 pm

Registration Open

7:30 am
to
8:45 am

Continental Breakfast in Exhibit Hall

8:45 am
to
9:00 am

General Session

Conference Welcome / Opening Remarks

Gladys S.W. Lam, , Co-Founder & Principal, Business Rule Solutions, LLC
Publisher, BRCommunity.com

9:00 am
to
10:00 am

Keynote

The Decision Dilemma: Making Better Decisions in the Face of Uncertainty

Jim Sinur, Gartner, Vice President

10:00 am
to
10:25 am

Break in Exhibit Hall

Track 1
Case Studies


Chaired by
Ronald G. Ross
Co-Founder & Principal
Business Rule Solutions, LLC
Executive Editor
Business Rules Journal
Conference Chair
Business Rules Forum

Track 2
EDM Summit


Chaired by
James Taylor
CEO
Decision Management Solutions

Track 3
How To


Chaired by
Gladys S.W. Lam
Co-Founder & Principal
Business Rule Solutions, LLC
Conference Executive Director
Business Rules Forum

Track 4
BPM


Chaired by
Roger Burlton
Founder
BPTrends Associates
Process Renewal Group

Track 5
Chief Architect

10:25 am
to
11:25 am

Construction of a Vision using the Business Rules Approach - We Did It!

Mark Myers, Northern California Power Agency (NCPA), Enterprise Analyst Miranda Shumaker, Northern California Power Agency (NCPA), Business Analyst

LIVE WEBINAR: Aligning Decision-Making Improvement Initiatives with Business Goals and Objectives

Roger Ahern, Experian, Senior Director, Solutions Management

Dynamic Business Vocabulary - What's Up with That?

Kevin Chase, ING, Senior Vice President, Group Implementation Services

BPM, Collaboration and Social Networking

Sandy Kemsley, Kemsley Design, BPM Analyst and System Architect

Business Agility Using Rules - Merchant Acquiring Risk and Fraud Solutions

Mark Eastwood, FICO, VP, Solution Management

11:25 am
to
11:30 am

Room Change

11:30 am
to
12:30 pm

Using Business Rules to Transform Customer Experience at Starwood Vacation Ownership

Ian Cole, Starwood Vacation Ownership, Vice President of Strategic Technology

From Raw Data to Proactive Decisions: Using Business Rules for Condition Based Maintenance

David Wilson, John Deere Construction & Forestry Division, Program Manager, Machine Health

Capture Your Complex Rules by Asking Pragmatic Questions

Gladys S.W. Lam, , Co-Founder & Principal, Business Rule Solutions, LLC
Publisher, BRCommunity.com

Using Models to Document, Validate, Gain Agreement and Automate Business Rules

Dan Hlavac, State Farm Insurance, Business Analyst/Architect

Externalized Business Rules Enhance the Agility of Business Process Applications

Dr. M. A. Ketabchi, Savvion, Inc., President, CEO & Founder

12:30 pm
to
2:05 pm

RulesExpo Exhibit Hall Open

12:30 pm
to
2:05 pm

Attendee Networking Lunch

2:05 pm
to
3:05 pm

Top 10 Challenges in Adopting BRM

Marilee Lanhardt, State Farm, Business Analyst

Addressing the Challenges of Developing a Universal Decision Management Platform in an Emerging Company

Stephanie Alsbrooks, ThinkCash Financial, Director Kartheek Veeravalli, ThinkCash Financial, Business Rules Analyst

Business Rules and Tables

Jan Vanthienen, K.U. Leuven, Professor in Business Information Systems

Process Notations: A Picture is Worth a Thousand Words: But What Picture and What Language

Kathy Long, Innovative Process Consulting, Inc., President

Enabling Effective Business/IT Collaboration

Rik Gerrits, RuleArts, Chief Architect, CTO Colleen McClintock, IBM, Product Manager Linda Nieporent, IBM, WebSphere ILOG BRMS Product Manager

Fun Labs

Fun Labs

2:05 PM - 4:05 PM

3:05 pm
to
3:10 pm

Room Change

3:10 pm
to
4:10 pm

Improvements to the Operational Performance of a Data Collection Process with the Use of BI and BR

Johan Lammers, Statistics Netherlands, Project Manager

Automating Commercial Underwriting Using Business Rules

Sundar Vallianayagam, Jarus Technologies, CEO

Collecting, Connecting and Correcting the Dots

Roger Burlton, BPTrends Associates / Process Renewal Group, Founder

An Evolutionary Perspective of BRMS

Pedram Abrari, Corticon Technologies, Inc., CTO, Founder

4:10 pm
to
4:30 pm

Break in Exhibit Hall

4:30 pm
to
5:30 pm

Vendor Panel (In Exhibit Hall): Is BRMS at a Cross Road? Vendors Speak Out

Moderator: Stephen D. Hendrick, IDC, Group Vice President, Application Development & Deployment Research

Developing Natural Language Business Rule Statements - A Practical Method

Graham Witt, Ajilon, Lead Consultant

Follow the Brain - From Fact Model to Semantic Web

Alan Demmin, Demmin Software Consulting, IT Consultant

Vendor Panel (In Exhibit Hall): Is BRMS at a Cross Road? Vendors Speak Out

Moderator: Stephen D. Hendrick, IDC, Group Vice President, Application Development & Deployment Research

5:30 pm
to
7:45 pm

RulesExpo : Private Reception for Conference Attendees

Fun Labs

Fun Labs

5:30 PM - 7:30 PM



Conference Schedule (Day 2)


WEDNESDAY, NOVEMBER 4, 2009


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8:00 am
to
6:00 pm

Registration Open

8:00 am
to
9:00 am

Continental Breakfast

8:00 am
to
9:00 am

Breakfast with the Analysts

The Difference between Complex Event Processing and Business Rules

Mike Gualtieri Forrester Research, Inc, Senior Analyst

Business Rule Management: The Misunderstood Partner to Process

Jim Sinur Gartner, Vice President

How Business Rules are combined with other Disciplines: Survey Results

John R. Rymer Forrester Research, Inc., Vice President and Principal Analyst

9:00 am
to
10:00 am

Keynote Presentation

Keynote: BRMS at a Cross Roads: The Next Five Years

Stephen D. Hendrick, IDC, Group Vice President, Application Development & Deployment Research

10:00 am
to
10:25 am

Break in Exhibit Hall

Track 1
Case Studies


Chaired by
Ronald G. Ross
Co-Founder & Principal
Business Rule Solutions, LLC
Executive Editor
Business Rules Journal
Conference Chair
Business Rules Forum

Track 2
EDM Summit


Chaired by
James Taylor
CEO
Decision Management Solutions

Track 3
How To


Chaired by
Gladys S.W. Lam
Co-Founder & Principal
Business Rule Solutions, LLC
Conference Executive Director
Business Rules Forum

Track 4
BPM


Chaired by
Roger Burlton
Founder
BPTrends Associates
Process Renewal Group

Track 5
Chief Architect

10:25 am
to
11:25 am

It's a Wilder World - Introducing a Rules Methodology Part 2

Kathy Gorman, ICBC, Manager, Business Transformation Services Kristen Seer, Business Rule Solutions, LLC, Senior Consultant

Maturing with Business Rules and Business Intelligence - The Combined Power

Sandeep Gupta, Equifax, VP, R&D

Rule Harvesting: How Externalization Produced A Manageable Crop

Bill Wright, The Hartford, Business Rules Architect Kelly Johnson, The Hartford, Senior Business Analyst

Business Rules and Business Processes: The Evolving Synthesis

Paul Harmon, BPTrends, Executive Editor

The Effects of Change on the Economy

Tom Debevoise, Innovations Software Technology Corporation, Senior Vice President Troy Foster, Innovations Software Technology Corporation, Chief Technology Officer

11:25 am
to
11:30 am

Room Change

11:30 am
to
12:30 pm

The Science of Sport: How Football Scores with Decision Management

Carole-Ann Matignon, FICO, VP of Product Management

Decision Automation - Implementation Challenges and Productivity Improvements

Siva Subramanian, ICICI Lombard General Insurance Company, Project Manager - Technology Chaitanya Kumar Sharma, DAASL INC, Founder & CEO

Business Rules Governance and Management: A Case Study

Eric Charpentier, Primatek Consulting, Inc., Consultant

An Organizational Fitness Approach to Process Management

Michael McDermott, Inside Business Architecture, Enterprise Consultant

Using Hard and Soft Rules to Define and Solve Optimization Problems

Dr. Barry O'Sullivan, Cork Constraint Computation Centre, Associate Director Dr. Jacob Feldman, OpenRules, Inc., CTO

12:30 pm
to
2:00 pm

Attendee Networking Lunch

12:30 pm
to
2:00 pm

RulesExpo Exhibit Hall Open

2:00 pm
to
3:00 pm

Business Rules in the Integration Tier: The System of Record

David Read, Blue Slate Solutions, CTO

Decisioning: Managing Counterparty Risk for Financial Markets

Zachary Springborn, OneData, LLC, COO

First Hundred Days of a BPM Effort

Jim Sinur, Gartner, Vice President

Fun Labs

Fun Labs

2:00 PM - 4:00 PM

3:00 pm
to
3:05 pm

Room Change

3:05 pm
to
4:05 pm

Panel Discussion

Special Practitioner's Panel (in Exhibit Hall)

Moderator: Gladys S.W. Lam, , Co-Founder & Principal, Business Rule Solutions, LLC
Publisher, BRCommunity.com

Five Ways to Lower Costs with Predictive Analytics

Eric Siegel, , President (Prediction Impact) & Conference Chair (Predictive Analytics World)

Panel Discussion

Special Practitioner's Panel (in Exhibit Hall)

Moderator: Gladys S.W. Lam, , Co-Founder & Principal, Business Rule Solutions, LLC
Publisher, BRCommunity.com

Comprehensive Decision Management: Leveraging Business Process, Case Management, and Complex Event Processing

Stephen Zisk, Pegasystems Inc., BPM Product Marketing Manager

4:05 pm
to
4:30 pm

Break in Exhibit Hall

4:30 pm
to
5:30 pm

A Methodology for Evaluating Business Rule Management Software (BRMS) in Large Organizations

David Goldstein, RuleAgents, Inc., Lead Consultant Ming Su, US Patent and Trademark Office,

Integrating Predictive Analytics and Business Rules Management to Enhance Insurance Marketing Strategies

Mo Masud, Deloitte Consulting, Senior Manager Laura Ward, Deloitte Consulting, Senior Consultant

Discovering How QUESTIONS Can Lead Us to Business Rules

Cindy Scullion, Business Rule Solutions, LLC, Senior Consultant

Enhancing Customer Experience with Enterprise Decision Management: A Case Study

Jo Ann Parris, Convergys Corporation, Vice President, Relationship Management Technology

Business Rules and Business Events - Where CEP Helps Decisions

Paul Vincent, TIBCO, CTO, Business Rules and CEP

Fun Labs

Fun Labs

4:30 PM - 6:30 PM



Conference Schedule (Day 3)


THURSDAY, NOVEMBER 5, 2009


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8:00 am
to
4:00 pm

Registration Open

8:00 am
to
9:00 am

Continental Breakfast

8:00 am
to
9:00 am

Facilitated Peer-to-Peer Workshops

Facilitated Peer-to-Peer Workshop

A Facilitated Peer-to-Peer Workshop: Turning Process Models and Business Rules into Business System Requirements

Denise Owen Business Rule Solutions, LLC, Associate Consultant Kristen Seer, Business Rule Solutions, LLC, Senior Consultant

Facilitated Peer-to-Peer Workshop

A Facilitated Peer-to-Peer Workshop: BPM as a Service: Product, Challenges and Issues

Sandy Kemsley Kemsley Design, BPM Analyst and System Architect

Facilitated Peer-to-Peer Workshop

A Facilitated Peer-to-Peer Workshop: Semantic Processes, Services and Events

Paul Haley Automata, Inc., Founder

Facilitated Peer-to-Peer Workshop

Managing Business Rules and Requirements Artifacts

Rik Gerrits RuleArts, Chief Architect, CTO Colleen McClintock , IBM, Product Manager Linda Nieporent, IBM, WebSphere ILOG BRMS Product Manager

9:00 am
to
10:00 am

Keynote

Smarter Systems for Uncertain Times

James Taylor, Decision Management Solutions, CEO

10:00 am
to
10:05 am

Room Change

Track 1
Case Studies


Chaired by
Ronald G. Ross
Co-Founder & Principal
Business Rule Solutions, LLC
Executive Editor
Business Rules Journal
Conference Chair
Business Rules Forum

Track 2
EDM Summit


Chaired by
James Taylor
CEO
Decision Management Solutions

Track 3
How To


Chaired by
Gladys S.W. Lam
Co-Founder & Principal
Business Rule Solutions, LLC
Conference Executive Director
Business Rules Forum

Track 4
BPM


Chaired by
Roger Burlton
Founder
BPTrends Associates
Process Renewal Group

Track 5
Special Interest

10:05 am
to
11:05 am

21st Century Government: Achieving Agile, Business-Controlled Automation at Service Alberta

Bill Craig, Service Alberta, Technical Lead / Project Manager

Verbish Models

Ronald G. Ross , Co-Founder & Principal, Business Rule Solutions, LLC
Executive Editor, Business Rules Journal

Business Event Driven Enterprises Rule!

Brian Dickinson, Logical Conclusions, Inc., President

The Business Rule - Business Analyst Connection

Kathleen Barret, IIBA®, President and Chief Executive Officer

11:05 am
to
11:20 am

Break

11:20 am
to
12:20 am

SBVR Distilled (Part 1): Essence of Business Rules

Keri Anderson Healy, BRCommunity.com, Editor

Using a Decision Focused Approach to Document, Consolidate and Harmonize Business Rules

Lee Lambert, New Wisdom Software, Managing Partner

Boosting Rules with Optimisation

Dr. James Little, University College Cork / ThinkSmart Technologies, Staff Scientist

Building Next Generation Credit Risk Rating Platforms Using Rules & Models

David S. Kim, Innovations Software Technology, Managing Director and CEO Chaitanya Kumar Sharma, DAASL INC, Founder & CEO

Standards for Business Rules

John Hall, Model Systems, Director

12:20 am
to
1:40 pm

Attendee Boxed Lunch & Panel Discussion — "Rules on the Web"
Co-Presented by the Business Rules Forum and RuleML

Moderator: John Hall, Model Systems, Director

1:40 pm
to
2:40 pm

SBVR Distilled (Part 2): Essence of Business Vocabulary

Keri Anderson Healy, BRCommunity.com, Editor

Integrating Rules with Data to Drive Consistency

Alex Raul Pascua, Toyota Canada Inc., BI Consultant

The Exception that Confirms the Rule

Silvie Spreeuwenberg, LibRT, Founder & Director

How Business Rules and Processes Fit Together

Jan Vanthienen, K.U. Leuven, Professor in Business Information Systems

Healthcare Rules! A Prescription for Pain Relief: Using Business Rule Technology in Healthcare Systems

Rik Chomko, InRule Technology, Chief Product Officer

2:40 pm
to
2:45 pm

Room Change

2:45 pm
to
3:45 pm

Panel Discussion

Emerging Trends in Decisioning, BPM and Rules Panel

Moderator: Kristen Seer, Business Rule Solutions, LLC, Senior Consultant



Post-Conference Tutorials Schedule


FRIDAY, NOVEMBER 6, 2009


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9:00 am
to
12:00 pm

Break
10:30 am
to
10:45 am

Tutorial

Business Process Innovation: Beyond Continuous Improvement

Roger Burlton, BPTrends Associates / Process Renewal Group, Founder



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