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2009 Conference Schedule
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Welcome to the 13th International Business Rules Forum™. Our comprehensive Conference
schedule features five information packed days filled with insightful keynote presentations, tutorials, seminars, our
ever popular RulesExpo plus the return of last year's
immensely popular FunLabs!.
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WEDNESDAY, NOVEMBER 4, 2009
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8:00 am
to
6:00 pm
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Registration Open
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8:00 am
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9:00 am
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Continental Breakfast
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8:00 am
to
9:00 am
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9:00 am
to
10:00 am
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Keynote Presentation
Keynote: BRMS at a Cross Roads: The Next Five Years
Stephen D. Hendrick,
IDC, Group Vice President, Application Development & Deployment Research
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10:00 am
to
10:25 am
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Break in Exhibit Hall
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Track 1
Case Studies
Chaired by
Ronald G. Ross
Co-Founder & Principal
Business Rule Solutions, LLC
Executive Editor
Business Rules Journal
Conference Chair
Business Rules Forum
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Track 2
Chaired by
James Taylor
CEO
Decision Management Solutions
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Track 3
How To
Chaired by
Gladys S.W. Lam
Co-Founder & Principal
Business Rule Solutions, LLC
Conference Executive Director
Business Rules Forum
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Track 4
BPM
Chaired by
Roger Burlton
Founder
BPTrends Associates
Process Renewal Group
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Track 5
Chief Architect
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10:25 am
to
11:25 am
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It's a Wilder World - Introducing a Rules Methodology Part 2
Kathy Gorman,
ICBC, Manager, Business Transformation Services
Kristen Seer,
Business Rule Solutions, LLC, Senior Consultant
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Maturing with Business Rules and Business Intelligence - The Combined Power
Sandeep Gupta,
Equifax, VP, R&D
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Rule Harvesting: How Externalization Produced A Manageable Crop
Bill Wright,
The Hartford, Business Rules Architect
Kelly Johnson,
The Hartford, Senior Business Analyst
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Business Rules and Business Processes: The Evolving Synthesis
Paul Harmon,
BPTrends, Executive Editor
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The Effects of Change on the Economy
Tom Debevoise,
Innovations Software Technology Corporation, Senior Vice President
Troy Foster,
Innovations Software Technology Corporation, Chief Technology Officer
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11:25 am
to
11:30 am
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Room Change
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11:30 am
to
12:30 pm
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The Science of Sport: How Football Scores with Decision Management
Carole-Ann Matignon,
FICO, VP of Product Management
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Decision Automation - Implementation Challenges and Productivity Improvements
Siva Subramanian,
ICICI Lombard General Insurance Company, Project Manager - Technology
Chaitanya Kumar Sharma,
DAASL INC, Founder & CEO
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Business Rules Governance and Management: A Case Study
Eric Charpentier,
Primatek Consulting, Inc., Consultant
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An Organizational Fitness Approach to Process Management
Michael McDermott,
Inside Business Architecture, Enterprise Consultant
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Using Hard and Soft Rules to Define and Solve Optimization Problems
Dr. Barry O'Sullivan,
Cork Constraint Computation Centre, Associate Director
Dr. Jacob Feldman,
OpenRules, Inc., CTO
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12:30 pm
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2:00 pm
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Attendee Networking Lunch
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12:30 pm
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2:00 pm
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RulesExpo Exhibit Hall Open
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2:00 pm
to
3:00 pm
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Business Rules in the Integration Tier: The System of Record
David Read,
Blue Slate Solutions, CTO
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Decisioning: Managing Counterparty Risk for Financial Markets
Zachary Springborn,
OneData, LLC, COO
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First Hundred Days of a BPM Effort
Jim Sinur,
Gartner, Vice President
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Fun Labs
2:00 PM - 4:00 PM
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3:00 pm
to
3:05 pm
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Room Change
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3:05 pm
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4:05 pm
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Panel Discussion
Special Practitioner's Panel (in Exhibit Hall)
Moderator: Gladys S.W. Lam,
, Co-Founder & Principal, Business Rule Solutions, LLC Publisher, BRCommunity.com
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Five Ways to Lower Costs with Predictive Analytics
Eric Siegel,
, President (Prediction Impact) & Conference Chair (Predictive Analytics World)
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Panel Discussion
Special Practitioner's Panel (in Exhibit Hall)
Moderator: Gladys S.W. Lam,
, Co-Founder & Principal, Business Rule Solutions, LLC Publisher, BRCommunity.com
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Comprehensive Decision Management: Leveraging Business Process, Case Management, and Complex Event Processing
Stephen Zisk,
Pegasystems Inc., BPM Product Marketing Manager
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4:05 pm
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4:30 pm
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Break in Exhibit Hall
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4:30 pm
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5:30 pm
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A Methodology for Evaluating Business Rule Management Software (BRMS) in Large Organizations
David Goldstein,
RuleAgents, Inc., Lead Consultant
Ming Su,
US Patent and Trademark Office,
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Integrating Predictive Analytics and Business Rules Management to Enhance Insurance Marketing Strategies
Mo Masud,
Deloitte Consulting, Senior Manager
Laura Ward,
Deloitte Consulting, Senior Consultant
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Discovering How QUESTIONS Can Lead Us to Business Rules
Cindy Scullion,
Business Rule Solutions, LLC, Senior Consultant
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Enhancing Customer Experience with Enterprise Decision Management: A Case Study
Jo Ann Parris,
Convergys Corporation, Vice President, Relationship Management Technology
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Business Rules and Business Events - Where CEP Helps Decisions
Paul Vincent,
TIBCO, CTO, Business Rules and CEP
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Fun Labs
4:30 PM - 6:30 PM
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Daily Calendar
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